Marketing

Overview

With the explosion of creative and technological initiatives, the need for strong marketing skills is vital in today’s global economy. Understanding demographics for targeting specific markets plays a key role in the development of a strong marketing professional. Exploring all aspects of business including management, finance, accounting, advertising, and economics, marketing majors develop a full repertoire of skills that enhance any industry operating and thriving today.

In our Marketing Area of Study, you will be introduced to a general business curriculum that builds the foundation for upper-level marketing experiences upon transfer, while completing the general education requirements required for most baccalaureate degrees.

You will be provided with the skills needed to pursue a career involving the products, pricing, promotion, and placement of goods and services in today’s economy.