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Fashion Marketing Technology Option
(AAS - FMT)
Course Sequence
Fashion Marketing (1-year technical certificate)
FMT 1113 Fashion Design Fundamentals 3 Semester Hours
Examines factors influencing fashion color, line, and design. Includes applications of principles of art to clothing creation and selection. (2 hr lecture, 2 hr lab)
FMT 1213 Fashion Marketing 3 Semester Hours
An introduction to the fashion industry including fashion terminology; nature of fashion and the creating, manufacturing, and marketing of fashion. (2 hr lecture, 2 hr lab)
FMT 1223 Product Knowledge 3 Semester Hours
Study of the buying and selling function with emphasis on the origin and composition of products, methods of production, quality indicators, the sale of merchandise, and the care of merchandise. (2 hr lecture, 2 hr lab)
FMT 1233 Buying 3 Semester Hours
Study of the functions of the buyer within the retail operation including logical sequences for activities and information necessary for buying merchandise. (2hr lecture, 2 hr lab)
FMT 1313 Textiles in Fashion 3 Semester Hours
Examination of fibers, yarns, fabric construction, finishes, and design as applied to the selection of clothing and household fabrics. (2 hr lecture, 2 hr lab)
FMT 2414 Visual Merchandising 4 Semester Hours
Application of fundamental principles of design, perspective, and color theory to advanced projects in merchandise presentation. (2 hr lecture, 4 hr lab)
FMT 2513 Image and Wardrobe Consulting 3 Semester Hours
Assessing and developing an appropriate client image for individuals in a variety of occupations and careers. Emphasis on solving figure problems, make up techniques, wardrobe coordination, and the use of modeling techniques to improve image. (1 hr lecture, 4 hr lab)
FMT 2613 Fashion Sales Direction 3 Semester Hours
Principles and application of retail sales promotion with emphasis on in-store activities, advertising, publicity, fashion shows, and other special events. (1 hr lecture, 4 hr lab)
FMT 2936 Internship in Fashion Marketing Technology 6 Semester Hours
Direct application of concepts, terminology, and theory of fashion marketing. Students must be employed in a work environment where they must solve problems as encountered in industry. (18 hr externship)
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