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Business & Marketing Management Technology Option
(AAS-MMT)
Course Sequence
MMT 1113 Principles of Marketing 3 Semester Hours
Study of principles and problems of marketing goods and services and methods of distribution from producer to consumer. Types, functions, and practices of wholesalers and retailers and efficient techniques in the development and expansion of markets. (3 hr lecture)
MMT 1123 Marketing Management 3 Semester Hours
(Prerequisite: MMT 1113) A project based course as a continuation of MMT 1113. (3 hr lecture)
MMT 1313 Personal Selling 3 Semester Hours
Basic principles and techniques of professional sales and their practical application. Topics include basic elements of consumer behavior, developing selling strategies, closing and servicing a sale and developing consumer relations. (3 hr lecture)
MMT 1323 Advertising 3 Semester Hours
The role of advertising as a promotional tool. Topics included are product and consumer analysis, media selection, and creation of advertisments. (3 hr lecture)
MMT 1413 Merchandising Math 3 Semester Hours
(Prerequisites: MAT 1103 or Level II Math Placement) Study of the mathematical calculations involved in the merchandising process. Fundamental principles and operations in buying, pricing, and inventory control. (3 hr lecture)
MMT 1711 Marketing Seminar I 1 Semester Hour
Develops leadership skills and human relations skills necessary for success in the field of marketing management. Special programs and activities will address topics directly related to marketing careers and career development. Emphasis will be placed on developing civic, social, and business responsibilities. (2 hr lab)
MMT 1721 Marketing Seminar II 1 Semester Hour
Develops leadership skills and human relations skills necessary for success in the field of marketing management. Special programs and activities will address topics directly related to marketing careers and career development. Emphasis will be placed on developing civic, social, and business responsibilities. (2 hr lab)
MMT 1731 Marketing Seminar III 1 Semester Hour
Develops leadership skills and human relations skills necessary for success in the field of marketing management. Special programs and activities will address topics directly related to marketing careers and career development. Emphasis will be placed on developing civic, social, and business responsibilities. (2 hr lab)
MMT 1741 Marketing Seminar IV 1 Semester Hour
Develops leadership skills and human relations skills necessary for success in the field of marketing management. Special programs and activities will address topics directly related to marketing careers and career development. Emphasis will be placed on developing civic, social, and business responsibilities. (2 hr lab)
MMT 1753 Marketing Seminar 3 Semester Hours
Develops leadership skills and human relations skills necessary for success in the field of marketing management. Special programs and activities will address topics directly related to marketing careers and career development. Emphasis will be placed on developing civic, social, and business responsibilities. (3 hr lecture)
MMT 2213 Principles of Management 3 Semester Hours
A study of the basic principles and functions of organizational management with special emphasis on planning, organizing, directing, staffing, and controlling. (3 hr lecture)
MMT 2233 Human Resource Management 3 Semester Hours
Objectives, organization, and functions of human resource management. Emphasis is placed on selection and placement, job evaluation, training, education, safety, health, employer-employee relationships, and employee services. (3 hr lecture)
MMT 2243 Marketing Case Studies 3 Semester Hours
(Prerequisite: MMT 1123) The study of effective marketing management decision making through case study analysis. (3 hr lecture)
MMT 2313 E-Commerce Marketing 3 Semester Hours
This course introduces the fundamental opportunities and challenges associated with e-commerce activities. Topics include designing the user interface, Web security, electronic payment systems, promotion, and legal issues involved in creating a functioning on-line business. (3 hr lecture)
MMT 2333 Multimedia Presentations for Marketing 3 Semester Hours
Design and deliver multimedia marketing presentations through the use of appropriate multimedia software and tools. Topics include marketing design concepts and related marketing communications strategies. (2 hr lecture, 2 hr lab)
MMT 2343 Marketing Web Page Design 3 Semester Hours
Use creative marketing strategies, concepts, and techniques to design Web sites that will reach designated target markets. (2 hr lecture, 2 hr lab)
MMT 2423 Retail Management 3 Semester Hours
Study of retailing processes, including functions performed, principles governing effective operation, and managerial problems resulting from current economic and social trends. (3 hr lecture)
MMT 2513 Entrepreneurship 3 Semester Hours
Overview of activities that are involved in planning, establishing, and managing a small business enterprise. Topics to be covered include planning, location, analysis, financing, and development of a business plan. (3 hr lecture)
MMT 2523 Event Management 3 Semester Hours
Design a plan for special events, trade and consumer shows, exhibitions, and conventions. (2 hr lecture, 2 hr lab)
MMT 2613 International Marketing 3 Semester Hours
This course provides students with an overview and understanding of international marketing. This involves an analysis of world markets, their respective consumers and environments, and the marketing management required to meet the demands of constantly changing foreign markets. (3 hr lecture)
MMT 2713 Principles of Real Estate 3 Semester Hours
A survey of the problems involved in the acquisition, transfer, operation, and management of real estate. (3 hr lecture)
MMT 2723 Real Estate Law 3 Semester Hours
The law of real property and the law of estate brokerage. (3 hr lecture)
MMT 2733 Real Estate Sales 3 Semester Hours
A study of the methods and techniques employed by real estate salespersons in the sale and promotion of real estate. (3 hr lecture)
MMT 2743 Real Estate Appraisal 3 Semester Hours
Methods, procedures, and evaluation techniques of appraising commercial and residential real property under various conditions. (3 hr lecture)
MMT 2763 Real Estate Practice 3 Semester Hours
(Prerequisite: Six semester hours in real estate to include Principles of Real Estate) This course is designed to provide instruction to the student on techniques inherent to developing a successful real estate career. Emphasis
will be placed on basic knowledge skills and the development of a real estate practice. (3 hr lecture)
MMT 2773 Commercial Real Estate Finance 3 Semester Hours
A survey course of construction lending and investment property financing including risk management strategies, legal concepts in commercial real estate transactions, the commercial real estate loan process, and basic formulas used in real estate investment analysis. (3 hr lecture)
MMT 2783 Residential Mortgage Lending 3 Semester Hours
A survey course including the mortgage lending process, governmental regulations and compliance issues involved in interviewing mortgage loan applicants, and the processing of loan applications. (3 hr lecture)
MMT 2916 Internship in Business and Marketing Management 6 Semester Hours
Prerequisite: All courses as scheduled and permission of the instructor. Advanced course with direct application of concepts and theory of business and marketing management technology. Students will work in a marketing related environment. (18 hr externship)
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